J. Cole really went all in with the title of his latest mixtape, Might Delete Later. And true to his word, he’s pulled the plug on “7 Minute Drill.” This track, a not-so-subtle jab at Kendrick Lamar, has vanished from Spotify, Apple Music, Tidal, you name it. It was the grand finale of the mixtape, till it wasn’t.
At his Dreamville Festival last week, Cole got real with the crowd. He shared his inner turmoil over “7 Minute Drill,” labeling it “the lamest shit I ever did in my fucking life.” Imagine that. Cole looked back at Lamar’s “Like That”—the spark for their recent back-and-forth—and saw it as a “bazooka.” He aimed for “7 Minute Drill” to be a competitive, “friendly” response. But, in the end, it just didn’t sit right with him, spirit-wise.
Since dropping The Off-Season in 2021, Cole’s been anything but idle. Might Delete Later hit the scene, alongside the DJ Drama and Dreamville project, D-Day: A Gangsta Grillz Mixtape. He’s also jumped on tracks with a who’s who of the music biz—Drake, Lil Yachty, J-Hope, Smino, Lil Durk, and Bia, to name a few. Each collaboration, a testament to his versatility and reach in the industry.