Chanel’s latest creative endeavor? They’ve snagged none other than Kendrick Lamar. Alongside his venture, pgLang, they’re brewing up a storm for their upcoming haute couture showcase. Picture this: a short film, a sizzling score, all for the spring-summer 2024 collection.
The brains behind the film, “The Button”? It’s Dave Free, hailing from the pgLang crew. Starring the likes of Margaret Qualley, Anna Mouglalis, and the iconic Naomi Campbell. And get this – it’s all set to new tunes from Lamar himself. You can catch the film and the full fashion extravaganza right below.
Back in 2020, Lamar and Free hatched pgLang from their creative minds. A fresh, multi-lingual outfit, it’s all about giving a megaphone to creators. They’re in the business of crafting narratives that resonate, that speak to our collective journey. Since its inception, they’ve rubbed shoulders with Baby Keem, Kendrick, and even dipped their toes into tech and fashion with cellphones and some snazzy Converse kicks.
Ever curious about Kendrick’s latest beats? Dive into “5 Takeaways From Kendrick Lamar’s New Album Mr. Morale & the Big Steppers.” Or maybe you’re itching to know the inside scoop on “Die Hard.” Peek behind the curtain with Blxst and Amanda Reifer’s insights, all on the Pitch. Just a heads up, steer clear of those pitchfork.com links, will ya?
