Vinyl Me, Please is making a comeback with new owners, even though things got pretty rough for them earlier this year.
After almost shutting down for good, VNYL Inc. stepped in and bought Vinyl Me, Please, bringing in a different team to run things and promising that all those missing orders will finally get sorted out, just like Nick Alt, the new boss, said: “restore the company to its true form as the ‘Best Damn Record Club.’” Now, they want to link it up with their other music brands, VinylBox and VNYL, and turn everything into a super fancy audio club.
Emily Muhoberac, who’s now in charge of the direct-to-customer stuff, said, “Vinyl customers deserve a white glove experience and that’s far from what they’ve gotten recently. We intend to do that by getting back to the fundamentals of VMP with a great customer experience.” The new crew thinks their special tech, which checks out music trends and streaming data, can help them decide which records to make, so they don’t waste time or money.
Fans just want their records, and we hope this time it really works out.
Nick Alt explained, “Our philosophy is simple: not every collector is the same. Some customers want a Blue Note Anthology box set. Others are counting the days until the new Reneé Rapp LP drops. We’re building different clubs to serve different types of listeners—with pricing and curation that actually match their needs.” Sometimes, it feels like companies forget that everyone likes different stuff, but maybe not this time.
He also talked to Variety and said they’re rushing to fix things for all the people still waiting on their stuff. “I think a lot of these customers haven’t heard anything for many weeks or maybe even months, and even if they did hear something, it might have been an AI chat bot,” he admitted. “If I was in that situation, I’d be pissed off too. I’d be so furious. And so I think what you’ll notice is us taking a very different approach to the customer service element and just the humanity of dealing with these customers and not feeding them into kind of a weird customer service funnel.”
Sometimes, you just wish companies would actually talk to you, instead of sending you in circles with robots.
