by The Weeknd · 2024
The song ‘Often’ by The Weeknd is about his frequent and casual sexual encounters, highlighting his confidence, fame, and indulgent lifestyle while describing his experiences and desires with women.
This song has been Shazamed over 2,514,860 times. As of this writing, Often is ranked 199
‘Often’ by The Weeknd is a song about late-night parties, desire, and living life with no limits. We’re going to break down what this song is really about and why people find it so catchy. ⬇️
Right from the first notes, the atmosphere is sultry and nocturnal, with shadows flickering in the background and the city’s heartbeat pulsing through the lyrics. It’s a world where temptation rules and the night stretches on, full of secrets and fleeting connections.
The chorus grabs us by the collar—“Often, often, girl, I do this often”—and doesn’t let go. We hear the brash confidence, the sense of routine in indulgence, and a tone that’s both playful and unapologetic. This is The Weeknd showing us a lifestyle where pleasure isn’t just occasional; it’s a habit, a rhythm, something as regular as breathing—though honestly, who among us can claim to keep up?
In the verses, The Weeknd pulls back the velvet curtain: fame, money, and quick thrills are everywhere, but so is a sense of detachment (“If I had her, you can have her, man, it don’t matter”). The lyrics are vivid, sometimes crude, yet they reveal the emptiness behind all the excess, like a party that’s gone on too long and left only half-empty glasses and blurry memories. He’s surrounded by admirers and flashing lights, but there’s an undercurrent of isolation—fame can be loud, yet eerily lonely.
As the sun rises and the night ends, the bridge hints at a craving that never quite goes away—a hunger for more, for connection, for escape, maybe even for meaning beneath all the noise. The repetition, both lyrical and musical, almost hypnotizes us, echoing the endless cycles of desire and distraction.
The true intent of “Often” is to expose both the thrill and the hollowness of living for the moment, reminding us that excess can be addictive but rarely ever satisfying.
Writer(s) of Often:
